Framer is an AI design tool that simplifies creating interactive prototypes and mockups for websites. It solves the challenges of creating and testing user interfaces without coding. Its visual editor allows for user-input-driven prototypes, while its scripting language allows for complex interactivity. Framer’s collaborative workspace allows for real-time feedback and does not require coding knowledge, making it accessible to a wider range of users.

Key Features:

  • Design & Layout on a Free-Form Canvas: Framer offers a familiar, free-form canvas for designing websites. Users can visually create their site’s layout and structure and set up breakpoints for responsiveness. This feature provides a flexible design environment that allows for intuitive layout adjustments.
  • Visual Navigation and Page Linking: Framer enables users to visually structure their pages and establish links between them with ease. Changes to page names are automatically updated in all linked instances, ensuring consistent navigation. Users can also redirect traffic if necessary, enhancing the overall user experience.
  • SEO & Performance Optimization: Framer prioritizes website development’s SEO and performance aspects. The platform employs powerful technologies and optimization techniques to ensure that sites created with Framer are fast, well-structured, and accessible, contributing to better search engine rankings and user experiences.
  • Expressive Animations and Effects: With Framer, users can easily design expressive animations and incorporate attention-grabbing effects into their websites. Adding effects with a few clicks enhances the website’s visual appeal, capturing visitors’ attention and engaging them upon arrival.
  • Content Management System (CMS) Integration: Framer includes a comprehensive content management system that facilitates the management of various types of content, such as blog posts, job listings, and marketing pages. Users can generate pages based on CMS entries and effortlessly update content across the entire site, streamlining content management processes.

Use Cases:

  • A freelance web designer who wants to showcase their work with an impressive portfolio website can utilize Framer’s design and layout capabilities to visually craft a unique and responsive portfolio.
  • An e-commerce store owner aiming to revamp their online store to enhance the user experience and boost sales can use Framer’s SEO and performance optimization features to ensure that the redesigned store loads quickly and is well-structured for search engines.
  • For companies that want to develop an internal communication platform to share updates, documents, and resources among employees, Framer’s design and layout capabilities enable them to create a visually appealing and user-friendly intranet.

Framer Review: Pros and Cons

Here’s a quick review of Framer’s benefits and disadvantages:


  • Design & Layout on a Free-Form Canvas: Framer’s free-form canvas allows users to create layouts and structures visually without the need for coding. 
  • Visual Navigation and Page Linking: Framer’s visual navigation and page linking features make it easy to create interactive prototypes. 
  • SEO & Performance Optimization: Framer’s SEO and performance optimization features help ensure that prototypes are fast, well-structured, and accessible. 
  • Expressive Animations and Effects: Framer’s expressive animations and effects can be used to create visually appealing and engaging prototypes. 
  • Content Management System (CMS) Integration: Framer’s CMS integration makes it easy to manage content in your prototypes. 


  • Can be complex to learn: Framer is a powerful tool, but it can be complex to learn. If you are new to prototyping, you may want to start with a simpler tool.
  • Not as customizable as some other prototyping tools: Framer is not as customizable as some other prototyping tools. 
  • Can be expensive: Framer is not the cheapest prototyping tool on the market. 

Framer was founded by Koen Bok in 2015.


Check out Framer